Ostentatious

adjective
/ˌɒstɛnˈteɪʃəs/
Characterized by a vulgar or pretentious display designed to impress or attract notice; marked by conspicuous, showy and often gaudy extravagance intended to flaunt wealth, status or importance.

✍️ Usage in a UPSC answer

A welfare state must guard against ostentatious tokenism, where lavishly inaugurated schemes serve more to burnish the image of the ruling dispensation than to deliver measurable relief to the marginalised.

Synonyms

showyflamboyantflashypretentiousgaudyconspicuous

Antonyms

unostentatiousmodestrestrainedunderstated

🌱 Word Family

ostentatiously (adv), ostentation (n), ostentatiousness (n), ostentate (v, rare)

🔡 Root

Latin ob- = towards; tendere = to stretch → ostentare = to display; -ious = adjectival suffix

📜 Etymology

From Latin ostentare 'to display, show off' (frequentative of ostendere 'to show', from ob- 'towards' + tendere 'to stretch'), via the stem ostentat- plus the suffix -ious; first attested in English in the 1590s.

🧠 Memory Hook

Root link: Latin "ostendere" = "to show" (think "OST-ENTATIOUS" -> "ostend / extend to view"). Picture someone who must OSTEND (show off) everything they own.

🎯 How This Word Works in UPSC Writing

Describes display intended to impress, and it is a sharp word for GS1 society and GS4 ethics. Its analytical use in Indian sociology is conspicuous consumption at weddings and festivals, where expenditure signals status rather than meeting need. Because it implies vulgar excess, it passes judgement, so deploy it where the argument is precisely about display for status.

⚖️ Don’t Confuse It With

Ostentatious means showily displayed to impress. Lavish is generous or abundant without necessarily seeking an audience. Opulent describes wealth and richness in itself. Conspicuous consumption is the technical sociological term for spending whose purpose is to be seen.

🇮🇳 Hindi Meaning

दिखावटी (dikhāvatī) or आडंबरपूर्ण (ādambarpūrn).

Common Questions

What does ostentatious mean?
Characterised by showy display intended to impress others.
What is conspicuous consumption?
Spending on goods and display whose main purpose is to signal wealth or status to others rather than to meet a need.
Relevant across:GS1 · History, Geography & Society

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Resources
Ujiyari Ujiyari — Current Affairs